Welcome to Bella Vita Marketing
2017 will be a year of incredible adventure and, more importantly, opportunity. Bella Vita will give you the strategies and best practices to redefine customer engagement. Be forward-thinking! Join Bella Vita today; the forefront of creating and delivering personalized and intuitive customer experiences.
C O N T E N T M A R K E T I N G
Building trust via thought leadership
In an age where the web, social and mobile technologies have changed the way we make buying decisions, traditional “push” marketing techniques are no longer as effective as they once were.
Potential buyers are looking for useful, relevant information to help them make the right purchase.
Today, marketing initiatives from organizations that are solely based on self-promotion, hyperbole, and rhetoric are seen by many people as being less trustworthy. Less credible.
What buyers are looking for is information that they consider as being objective, independent, informative and up-to-date – which is where content marketing comes in.
Content marketing can be defined as being the creation and distribution of media (e.g. articles, images, infographics, videos, white papers, podcasts, etc.) with the aim of attracting your target audience with information that they regard as being helpful in making a purchasing decision.
The objective is to help drive the customer to take action based upon what they read, see, or hear – ultimately leading to some kind of commercial gain.
We help you define content strategy, select appropriate channels and formats, and create and distribute the content.
We also deploy tools to measure the effectiveness of your content marketing to help optimize efforts and maximize Return-On-Investment.
S E A R C H E N G I N E O P T I M I Z A T I O N
If they can’t find you, what’s the point?
Google takes into consideration over 200 factors when assessing a website to determine how high it will rank against search criteria. In the past 12 months Google’s search algorithm was updated more than 1,000 times.
Do you really want to keep up with current SEO best-practices, keyword research, competitor analysis, schema.org tags, and so on? Or is your time better spent by working on your business?
Let us take the strain. Our team keeps abreast of the latest SEO guidelines and will maintain your site on an ongoing basis to help improve / maintain search rankings.
S O C I A L M E D I A
Social Media is a way of life
Many businesses have dabbled in social media marketing over the past few years, with varying degrees of success.
The most common reason why a social media channel isn’t resonating with its targeted audience is to do with the type of content broadcasted. Tweets, Facebook updates, or Google+ posts should not be purely promotional and self-serving.
If your content isn’t interesting or useful in the minds of your audience, it’s seen as just another kind of spam.
Let us help you develop meaningful, relevant and sharable content, engage and monitor conversations. We can also track and analyze metrics to see how you’re doing.
C O N T E N T T R A N S L A T I O N
Every business is now a GLOBAL business
Selling into foreign territories or countries requires your business value communication to be more than simply delivered in the target language. It’s much more than simply ‘translation.’ It’s TRANSCREATION.
Transcreation ensures that your value messaging resonates in the minds of your target audience, using cultural and linguistic nuances of the destination language. The result is a piece of communication that doesn’t give the impression that it was originally created in another language.
V I D E O
Business Value Matters
If a picture is worth a thousand words, then a video must be worth (at least) a thousand pictures!
W E B S I T E D E S I G N & O P T I M I Z A T I O N
Everything You Need to Create a Stunning Web Presence
We offer complete, all-inclusive WordPress website design and development. From a simple brochure website to an advanced e-Commerce solution with an integrated forum or membership website, we can create the ultimate solution to meet your marketing goals and objectives. If you have something unique you’d like to create, we’ll produce a customized solution that can include custom post types, taxonomies, APIs, and/or plugins designed and coded specifically for your project requirements.
All of our custom website design and development projects follow a structured process that helps us execute your project on-time and on-budget. Each project is lead by a dedicated project manager, who will coordinate a project team that includes an SEO expert, graphic designer, content manager, and a front and backend coding team.
We’re strong believers in the benefits of search engine optimizations, so we’ll make sure SEO is an integral part of your project. From competitive research and keyword selection, to site mapping and on-page optimization, we’ll help create a website that attracts search engines and encourages users to convert into leads, sales, and revenue.